Looks like the 88th Academy Awards couldn’t stay out of the spotlight if it wanted to, first dealing with the #OscarsSoWhite controversy and now starting a lawsuit over the swag bags being given out at the awards. Forbes values this year’s swag bag at $232,000 and it includes such classics as: a $250 marijuana vaporizer; $1,900 “vampire breast lift” skin treatments; $250 vibrator; $275 Swiss-made toilet paper; and a 10-day first class trip to Israel, just to name a few. The company providing the gift bags is Distinctive Assets (DA), which specializes in “offering celebrity placement, product introduction and branding opportunities within the entertainment industry.”
Last year DA allegedly promised the Academy that it would change its ways and stop marketing its goodie bags in a manner that implies the Academy endorses DA or its products – so you can kind of see why the Academy would put its foot down when DA used slogans like “Everyone Wins At The Oscars®! Nominee Gift Bags,” and “Everyone Wins Nominee Gift Bags in Honor of the Oscars®,” this year. Continue reading