Remember the unbridled success that was the Starbucks Unicorn Frappuccino?
Between April 19 and April 23, 2017, Starbucks introduced its limited edition “Unicorn Frappuccino ® blended beverage.” The drink caused a social media frenzy – good or bad, everyone had an opinion, and picture, of the drink.
The only problem, besides the taste, was that there was already a pending trademark on “Unicorn Latte,” (Ser. No. 87308906) filed January 20, 2017. The mark, which has currently reached publication for opposition in the registration process, is for Section 1A Use in Commerce. The End began selling the latte in December 2016, to the delight of social media conscious New Yorkers in the area. Continue reading